VAB in the News
VAB in the news

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  • News Article | Apr 9, 2026

    What TV measurement changes mean for buyers and sellers ahead of the 2026 upfronts
    Read more at AdAge
  • News Article | Mar 26, 2026

    The Fight Over Nielsen's Gauge Measurement Changes Goes Beyond Frustrated Streamers
    Read more at The Wrap
  • News Article | Mar 25, 2026

    NewFronts: Advertisers Can Buy More Tubi Inventory Via Amazon
    Read more at The Measure
  • News Article | Mar 25, 2026

    NewFronts: Advertisers Can Buy More Tubi Inventory Via Amazon
    Read more at The Measure
  • News Article | Mar 24, 2026

    Gauge' Against the Machine
    Read more at Cablefax
  • News Article | Mar 24, 2026

    Can the Nielsen Gauge Be Trusted?
    Read more at Puck
  • News Article | Mar 24, 2026

    Nielsen's Gauge Delay is 'Indefensible,' Says TV Trade Group
    Read more at Variety
  • News Article | Mar 18, 2026

    Cynopsis 03/18/26: Apple TV Launching Animated Adventure Series
    Read more at Cynopsis
  • News Article | Mar 16, 2026

    ‘Impression Gap’ Shows Why Attention Still Matters in CTV Advertising: VAB’s Sean Cunningham – Beet.TV
    Read more at Beet.TV
  • News Article | Mar 9, 2026

    TV Advertising Attribution: What Small Businesses Should Track (2026)
    Read more at AdWave
  • News Article | Mar 5, 2026

    Nielsen delays MRC-required fixes to TV currency beyond upfronts
    Read more at The Current
  • News Article | Feb 25, 2026

    Premium video offers more co-viewing moments and higher attention than YouTube
    Read more at EMARKETER

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