What's Happening
VAB In Action

Here’s the Scoop: The Latest at VAB

VAB Leading Conversations

Stay up-to-date: Hear from VAB and other industry leaders as we discuss important topics, strategies and innovations in media today.

VAB at HLTH 2025

VAB at HLTH 2025

Jason Wiese, EVP, Strategic Insights & Measurement speaks about TV’s crucial role in driving discovery for pharma remedies.

Learn More
VAB at EMARKETER 2025 CTV and Streaming Virtual Summit | Fri, 11/14 @12:30pmET

VAB at EMARKETER 2025 CTV and Streaming Virtual Summit | Fri, 11/14 @12:30pmET

Join VAB's Ben Vandegrift for a panel on Activation and Measuring CTV campaigns! Register now.

Learn More

The Latest

In The News

Pharma TV ad campaigns spark online search surges and sales lifts
EMARKETER
US Healthcare and Pharma Ad Spending 2025
EMARKETER
Why VideoAmp Thinks It Can Bust Nielsen’s TV Ratings Monopoly
Forbes
Pharma TV ad restrictions could disproportionately affect Black, Hispanic, and Asian consumers
EMARKETER
VAB’s Sean Cunningham Blitzes Nielsen’s ‘Big Data’ at CIMM Conference
The Measure
Streaming Sports Boom Means More Confusion, More Frustration and More Bills
The Wrap
VAB report: YouTube nukes 179 million problematic videos over six years
The Desk

VAB Signature

Our marquee line-up: Discover our unique VAB-led initiatives and programs.

The Power Play: Unlocking Consumer Insights to Win in Women’s Sports Marketing | Watch Now!

The Power Play: Unlocking Consumer Insights to Win in Women’s Sports Marketing | Watch Now!

Tap into the sports marketing momentum and harness the explosive growth and fan engagement fueling the women’s sports revolution.

Learn More
Watch Now! Precision in Motion: Unlocking Smarter Audiences in CTV

Watch Now! Precision in Motion: Unlocking Smarter Audiences in CTV

Watch our latest webinar to discover how marketers are elevating their CTV strategies featuring MRI-Simmons!

Learn More

The Latest

Across the Industry

See More

Industry Spotlight Library

Learn about the cutting-edge marketing innovations and endeavors of our esteemed partners and collaborators.

Explore

Watch our webinars

Learn from inspiring conversations with industry leaders

Watch Now

Check out our new blog, VAB Voices!

Fresh perspectives and hot takes.

Read More