Insights From Our Partners August 2026

This APAC co-viewing study, commissioned by PubMatic and conducted by Milieu across 3,500 respondents in seven markets (Australia, India, Singapore, Vietnam, Thailand, Indonesia, and the Philippines), reveals how shared streaming moments unlock premium advertising value. The research shows co-viewing drives measurably higher attention, emotional engagement, and brand recall versus solo viewing. Movies and TV series dominate shared viewing, primarily with spouses, partners, and children on connected TVs at home. These consolidated, predictable viewing occasions create distinct inventory pockets for programmatic buyers seeking audience concentration, influence, and premium engagement contexts.

Every marketer is looking for growth. Few recognize who’s driving it. With 86% of U.S. Latinas playing a joint or primary role in household financial decisions, their influence starts at home, but doesn’t end there. New research from TelevisaUnivision, Kantar, and the Latino Donor Collaborative reveals how that influence extends across family, friends, and future generations, creating one of today’s most significant growth opportunities for brands. Discover how marketers can move beyond outdated assumptions in Data Beyond Demographics: U.S. Latinas’ Economic Power, Influence & Growth.

Upwave has officially launched AI Campaign Insights Sessions, the newest capability powered by Bayes, Upwave’s AI Agent. Available directly within the Upwave platform, AI Campaign Insights Sessions give marketers 24/7 access to Bayes to explore, analyze, and better understand campaign performance through live conversation. Ask unlimited questions, dig deeper into performance, explore optimization opportunities, or better understand the methodology behind your Brand Outcomes measurement. Why AI Campaign Insights Sessions? Explore campaign performance through natural conversation. Generate presentation-ready tables and charts. Benchmark results against Upwave Norms. Get clear explanations of methodology and statistical concepts. Move from measurement to action faster.